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	<title>Switch Events</title>
	<link>http://www.switch-uk.com</link>
	<description>experience &#124; brand &#124; results</description>
	<lastBuildDate>Tue, 27 Apr 2010 07:45:50 +0000</lastBuildDate>
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	<item>
		<title>Loreal Annual Meeting</title>
		<description>

L’Oreal appointed Switch to organise and run its 2009 annual UK conference. This event, for 650 staff, was a platform for the cosmetics giant to acknowledge key achievements over the past year and communicate L’Oreal’s ongoing sustainable development strategy and goals.
As well as full set/stage design and construction, lighting  ...</description>
		<link>http://www.switch-uk.com/case-studies/conferences/loreal-annual-meeting/149/</link>
			</item>
	<item>
		<title>Protected: New Brand Media</title>
		<description>This area has been created to provide maximum visibility of the NEW BRAND MEDIA projects. Authorised clients can view, download assests, and comment on development in real-time.
This content is password protected, please log in or register to view. </description>
		<link>http://www.switch-uk.com/client-extranet/new-brand-media/new-brand-media/148/</link>
			</item>
	<item>
		<title>Juice Doctor Hydration Roadshow</title>
		<description>

Switch conceived and implemented a multi layered nationwide campaign which saw the Juice Doctor brand  promoted through a raft of original media promotional concepts. This included an intensive 5 week brand awareness mission which incorporated mass sampling in mainland stations, guerrilla-style tactics in major city centers across the UK, ...</description>
		<link>http://www.switch-uk.com/case-studies/experiential/juice-doctor/79/</link>
			</item>
	<item>
		<title>Sony Ericsson Funday</title>
		<description>

Switch were approached by Sony Ericsson to create and host a Summer fun spectacular for 100 key clients at T-Mobile. Held with the stunning suroundings of Hatfiled House, the event included a high octane 'it's a knockout-style' competition, a 5 star gourmet buffet and live entertainment climaxing  with the ...</description>
		<link>http://www.switch-uk.com/case-studies/corporate-entertainment/funday/62/</link>
			</item>
	<item>
		<title>Protected: Haygarth</title>
		<description>This area has been created to provide maximum visibility of the HAYGARTH projects. Authorised clients can view, download assests, and comment on development in real-time.

This content is password protected, please log in or register to view. </description>
		<link>http://www.switch-uk.com/client-extranet/haygarth/haygarth-kfc-photo/60/</link>
			</item>
	<item>
		<title>Protected: Loreal UK</title>
		<description>This area has been created to provide maximum visibility of the LOREAL projects. Authorised clients can view, download assests, and comment on development in real-time.
This content is password protected, please log in or register to view. </description>
		<link>http://www.switch-uk.com/client-extranet/loreal/loreal-uk-anual-meeting-photos/59/</link>
			</item>
	<item>
		<title>Protected: Sony Ericsson</title>
		<description>This area has been created to provide maximum visibility of the SONY ERICSSON projects. Authorised clients can view, download assests, and comment on development in real-time.
This content is password protected, please log in or register to view. </description>
		<link>http://www.switch-uk.com/client-extranet/sony-ericssson/sony-ericssson-gala-dinner-photos/58/</link>
			</item>
	<item>
		<title>KFC Breakfast Launch</title>
		<description>

Switch worked closely with leading brand marketing agency Haygarth in implementing  a 5 week product launch campaigm for KFC's breakfast menu 

Teams of six brand ambassadors were strategically place in and around London's flagship KFC restaurant in Marble Arch. Voucher redemption figures were on average 200 per day. 
 ...</description>
		<link>http://www.switch-uk.com/case-studies/experiential/kfc-breakfast-launch/32/</link>
			</item>
	<item>
		<title>Channnel 4 Trade Show</title>
		<description>

Switch hosted a Trade Show presentation with live entertainment for 350 people from key UK retail outlets. Alex Zane from the popular TV show presented key awards.

Switch was solely responsible for veune finding, theming, stage build, catering and all A/V support for the day.  We were also asked asked ...</description>
		<link>http://www.switch-uk.com/case-studies/trade-shows/channnel-4-trade-show/24/</link>
			</item>
	<item>
		<title>RBS Conference</title>
		<description>

Switch was commissioned to organise this “Tip of the Iceberg Conference” for RBS, consisting of a two day sales conference and a one day team building exercise in Reykjavik.

The objective was to communicate strategic planning for the year ahead and develop internal relationships.

Switch was solely responsible for veune/location finding, registration, ...</description>
		<link>http://www.switch-uk.com/case-studies/conferences/rbs-conference/16/</link>
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